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Amgen Inc.
Genomic data visualization application
Technologies
Flash, XML
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Bank of America Corp.
Internal promotional titles
Technologies
Flash
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Biotique Systems Inc.
Genomic data visualization application
Description
Biotique needed an intuitive and powerful visual tool to help their biotech customers compare their proprietary genomic data with that in the public sector.
We designed and built a Flash-based application capable of visually representing over 100M genetic base pairs. In addition, scientists could easily compare public and private databases at a glance and use intuitive tools to zoom, scan, and even share data with their colleagues.
The viewer was a huge hit with Biotique and their customers and helped distinguish their product from those of their competitors.
Technologies
Flash, XML, MySql, Perl
Testimonial
"The skill of the 720 team in making large amounts of content visually accessible in a single glance is incredible. They are a pleasure to work with at all levels of our organization."
– John Burke, CSO
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Brocade Communications Systems Inc.
Promotional microsite
Description
Developed a dynamic microsite to help Brocade promote its services and strengthen its brand recognition. Live text, audio, and video allowed customers to learn more about Brocade and their products in an enjoyable and entertaining way. A simple XML framework allowed Brocade to easily refresh or add new content to the site without the need for outside help.
Technologies
Flash, XML, CMS
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Cisco Systems, Inc.
Interactive conference presentation
Technologies
Director
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Corning Inc.
Banner-based promotional game
Description
As part of a larger campaign, Corning needed a simple game to attract customers and build brand awareness for their Corning GorillaGlass.
We created a penalty kick game where you try to shoot bananas past Victor, their gorilla mascot. We also included dynamic support for the many platforms on which the banners would appear, reducing development time, cost, and maintenance requirements.
Play the game on Corning’s GorillaGlass site.
Technologies
Flash, Eyeblaster
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Home Depot, Inc.
Training and survey application
Technologies
Flash, XML, Touchscreen, Kiosk
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Intel Corp.
Intel needed a means to educate potential customers worldwide about their processors while shopping online. With a changing product lineup and markets in sixteen languages (including Russian, Chinese, and Arabic), Intel determined that over 120 variants of the application would be deployed worldwide. As such, quality assurance, code and asset maintenance, and deployment were major concerns.
We proposed and built a single highly-dynamic application to address these concerns. By placing all application-related content in accompanying XML files, product localization was greatly simplified. Additionally, Intel could easily and instantly customize the look of the application for specific markets without requiring outside help.
The campaign was a huge success and we went on to build three additional versions of the application. Additionally, Doremus, the agency that provided the application design, was awarded first prize in the “Inventive Media” category at the 2009 Business Marketing Association’s ACE awards.
View a standalone version of the second version in English.
Technologies
Flash, Video, Globalization
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LeapFrog Enterprises, Inc.
Educational game prototype
Technologies
Flash
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Macromedia, Inc. (now Adobe Systems Inc.)
Recognizing 720 as expert Flash developers, Macromedia contracted us to provide one third of the questions for their Flash developer certification exam. Once complete, their publisher commissioned us to write the official study guide for the exam. Our book was well received by developers for its instructional value and was translated into five languages.
Technologies
English
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Microsoft Corp.
In the early days of MSN, Microsoft wanted to determine what types of content and media would draw in particular markets as well as build brand awareness and prestige. We provided numerous games, microsites, shows, proofs-of-concept, and prototypes using the latest interactive media technologies and techniques available.
Technologies
Flash, Director, HTML, JavaScript
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Peoplesoft Inc. (now Oracle Corp.)
A suite of online sales and marketing applications
Technologies
Flash, XML
Testimonial
"Your team has been awesome. Working with people who understand how to use technology to save time and money is refreshing. More importantly is thinking in terms of how to develop a pipeline to incorporate content to minimize error and risk. This is key and really a huge strength your guys have. I do look forward to working with you again."
– Jon Brooks
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Ryan Homes (an NVR, Inc. Company)
Search features for the customer website
Description
Ryan Homes needed a more effective way for potential customers to learn about their housing sites. We built an intuitive and dynamic search feature onto their existing site that also included mapping and filtering capabilities.
The improved search feature has helped to dramatically reduce customer service calls while increasing sales inquiries.
Technologies
ASP.NET, Sql Server, Web Service
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Suzuki Motor Corp.
Official U.S. motorcycle website
Description
Suzuki’s website was unable to adequately support the many tasks assigned to it. As a result, it was difficult to manage, confusing to navigate, and ineffective at inspiring visitors to contact their local dealership.
With SF agency Questus providing strategy and design direction, we rebuilt Suzuki’s website from the ground up. Additionally, we designed and developed a custom content management system (CMS). Our CMS allowed Suzuki employees to control every facet of the site, from background colors to motorcycle accessory assignment. The CMS also allowed for automated deployment such that new product releases could be coordinated with other products, promotions, and events.
Suzuki and their customers were delighted with the new site. In addition to the positive reviews of the new site features, Suzuki loved how the CMS gave them complete control of their site, accelerating change requests and minimizing long-term development costs.
Technologies
ASP.NET, Sql Server, Javascript, Flash
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Terminix Service, Inc.
Web-based home pest test
Description
Terminix wanted a simple tool for their website to help potential customers determine their relative risk of pest infestation. We created a form that factored in ten variables to make an assessment and then presented these findings to the customer.
The Home Pest Test has helped Terminix increase traffic to their site and customer goodwill by offering a free service to potential customers. Additionally, the tool alerted many customers to their high infestation risk, who otherwise may never have known.
Technologies
ASP.NET, JavaScript
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UnitedHealthcare (a UnitedHealth Group Inc. Company)
Lifeprint™ promotional website
Description
UnitedHealthcare wanted a microsite to help launch their Lifeprint™ brand and services to physicians, healthcare providers, and senior patients. The site needed to accommodate the needs and usage styles of very different visitors and also encourage these visitors to register.
With Minneapolis agency Wingnut providing design direction, we built the site with multiple entry points for the different visitor types. In addition to informative text and video, we built an intuitive search feature with mapping and filtering capabilities.
UnitedHealthcare was very happy with how the site’s ease of use and effective message delivery helped increase brand awareness and registration rates.
Technologies
JSP, J2EE, JavaScript, Sql Server
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Valve Software, Inc.
Half-Life Preliminary Findings promotional title
Description
Valve Software needed an impressive promotional title for their upcoming Half-Life game. With very limited time, we focused on visual media such as full-screen videos of game play, video interviews with game developers, and screenshots. The promotional CD went out to over 30,000 prospective customers and contributed towards Half-Life’s phenomenal release and subsequent success.
Technologies
Director
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Verizon Communications Inc.
Broadband Beat Web Portal
Description
Verizon wanted to strengthen its brand and draw in new customers by offering social features and streaming content related to their interests. However, with a legacy system and content coming in from multiple sources, there were many technical hurdles to surmount.
We created an entirely new system architecture to support both the content feed and social features as well as custom JavaScript libraries for handling visual effects and special events.
With a stable and comprehensive architecture precisely integrated into their existing system, Verizon has been able to reliably deliver the relevant content and social features their target market wants.
Technologies
ASP.NET, Web Services, Javascript, Flash
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Wells Fargo & Co.
Intranet-based Content Management Solution
Description
One of Wells Fargo’s departments needed a simple way to collaborate on site content and publish it without breaking the bank. We created a series of Adobe Contribute templates for the page types they needed and trained their team on how to use the program.
Wells Fargo loved the speed, simplicity, control, and cost savings of the solution we provided.
Technologies
ASP.NET, Adobe Contribute
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Genentech Inc.
Genomic data visualization and research application
Technologies
Flash